Off-page SEOĪnother ranking factor is authority, which comes into play when there are several results competing for the same search query. Basically, all you can do is look for proper keywords, optimize your profile to appear in search results, and make it attractive for potential clients by including search terms in your bio – it will increase CTR because people will see that you have what they need.
Thus, there are no detailed statistics to see in numbers if your profile is SEO-friendly. The only potential downside of SEO for LinkedIn is that it’s not trackable like website optimization. For example, good text on “SEO specialist” not only should include all keywords containing “SEO + specialist”, but also variations like “SEO + expert/manager” to cover the main topic and SEO-related activities like “link building”, “on-page optimization”, etc. Good topic coverage means you’ve described the main idea and related subjects. In other words, keywords form the relevance of your content. The purpose of keyword usage is to optimize your content so search algorithms could understand and categorize it. Using exact-match search terms on your page makes it easier for the search algorithms to evaluate your content since the words in your headline, about section, etc. Technical optimization is not the case for Linkedin SEO since you’re working within a single website, so the main task is keyword optimization.
You need to make valuable content that should be accessible and understandable for robots. Most of the time, your main topic is your specialization. So the macro step is to determine which topic do you targeting since you cannot be top-1 in everything. Searching for an “SEO specialist”, irrelevant generic results like “Web marketers” would be confusing. Fundamental SEO factors are also similar: Relevance Generally, it’s similar to Google SEO, but instead of your website, you are optimizing your page. LinkedIn SEO is a process aimed at getting you more profile views within the platform. #7: Build Links to Your LinkedIn Profile.LinkedIn SEO Tips for a Well-Optimized LinkedIn Profile.
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